I also help entrepreneurs, incubators and startups answer customer problems to make their ideas successful
Success begins with answering that one customer problem
Being compelling helps you project your initial revenue and growth potential, and helps explain ROI to investors giving them confidence they need.
Owning the customer research journey is critical
Agencies can be costly and they won’t make great design and research part of your company’s culture, so it’s better to be responsible for listening to your customers.
Don’t hide behind excuses
Agencies can be costly and they won’t make great design and research part of your company’s culture, so it’s better to be responsible for listening to your customers.
The research journey we’ll go on
1
Own
Why own it?
Builds your knowledge of your potential customer.
Gets your team to build to irresistible ideas.
Helps you do less, but do it right, and at the right time.
2
Scope
Figuring out the scope of your research
What questions do you need answered and why?
Who needs to answer them?
When do you need the answers and how will they help?
3
Plan
Planning your research
What should good answers look like?
Who needs to get involved?
How can you create simple artefacts to get those answers?
4
Craft
Picking the research methods best for you
How to select methods to uncover the unexpected?
What’s cost-effective?
What artefacts will your participants respond to best?
5
Find
What would make them want to help you?
How and when should you compromise?
Finding the right participants
How do you focus on quality participants profiles?
How do you incorporate good ideas into your planning?
6
Use
Realising the measures of success
What if the results were unexpected?
What do you do if questions are unanswered?