I also help entrepreneurs, incubators and startups answer customer problems to make their ideas successful

Happy startup people

Success begins with answering that one customer problem

Being compelling helps you project your initial revenue and growth potential, and helps explain ROI to investors giving them confidence they need.

Owning the customer research journey is critical

Agencies can be costly and they won’t make great design and research part of your company’s culture, so it’s better to be responsible for listening to your customers.

Don’t hide behind excuses

Agencies can be costly and they won’t make great design and research part of your company’s culture, so it’s better to be responsible for listening to your customers.

The research journey we’ll go on

1

Own

Why own it?

Builds your knowledge of your potential customer.

Gets your team to build to irresistible ideas.

Helps you do less, but do it right, and at the right time.

2

Scope

Figuring out the scope of your research

What questions do you need answered and why?

Who needs to answer them?

When do you need the answers and how will they help?

3

Plan

Planning your research

What should good answers look like?

Who needs to get involved?

How can you create simple artefacts to get those answers?

4

Craft

Picking the research methods best for you

How to select methods to uncover the unexpected?

What’s cost-effective?

What artefacts will your participants respond to best?

5

Find

What would make them want to help you?

How and when should you compromise?

Finding the right participants

How do you focus on quality participants profiles?

How do you incorporate good ideas into your planning?

6

Use

Realising the measures of success

What if the results were unexpected?

What do you do if questions are unanswered?

Let’s get talking