Journal
Why cultural sensitivity matters in design & how to get It right
Designing products, services, and experiences that resonate across diverse cultural contexts. Cultural sensitivity is more than just an ethical consideration; it’s a strategic advantage in today’s global market. In this article, we’ll explore what cultural sensitivity in design entails, why it’s essential for innovation and growth, and how companies can incorporate it into their design process.
Leveraging design thinking for social good
When applied to social good, design thinking helps organisations create products, services, and systems that address real issues and improve lives. This article explores the principles of designing for social good through the lens of design thinking and shares actionable insights on how companies can leverage this approach to foster lasting impact.